With the deep analysis of the above alternatives, it is advised that the company ought to choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not just introduce brand-new and innovative items in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share rates too, as financiers are willing to invest more in companies with substantial R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Technique can be executed efficiently by developing certain short term in addition to long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Caribbean Internet Cafe should perform various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which produce the majority of its profits.
• Evaluate the present target market as well as the market section which is not include in the business's circle.
• Evaluate the existing financial data to measure the amount that must be invested in the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early profits (dividend). It would let the company to understand that how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has prospective experience to handle. Acquire most beneficial organizations with a strong commitment to health, to develop the consumer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Caribbean Internet Cafe worths and vision and to avoid potential risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health as well as taste element, as the base for the Caribbean Internet Cafe as a company producing healthy products has been developed under midterm plan and now the company might move towards taste element also to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new items.
