The analysis used to determine the position of company in the market is done by using PESTLE analysis, given in Display A. Caribbean Internet Cafe works under the guidelines and guidelines directed by government and food authority. The business is more focused on its product or services to make certain about the product quality and security. This analysis will help in comprehending environment of external market in the international food and drink industries. (Parera, 2017).
Political.
The political influence on the business is greatly affected by the government laws and regulations. The business has to fulfill its requirements offered by federal government otherwise it needs to pay fine. Caribbean Internet Cafe is significantly supported by Government to meet all the requirements of standards like acts of health and wellness. In efforts to make excellent food, Caribbean Internet Cafe is altering the requirements of food and beverage manufacturing. This may trigger the violation of governmental rules and policies.
Economic.
Initiation of business where the capital income of each individual matters for the increased net sale as this varies country-to-country. The economy of the Caribbean Internet Cafe Company in U.S. is growing year by year with variable products launch specifically focusing on the nutritional food for babies.
Social.
The social environment keeps on changing with respect to time like the attitude of the consumer in addition to their way of lives. Any services or product of any company can not be successful until the business is not worried about the living system of the customer. Caribbean Internet Cafe is taking procedures to meet its goals as the world is in search of healthy and tasty food.
Technological.
In the advancement of business, strategic procedures are rather necessary. Caribbean Internet Cafe is among the leading well-known multinational company and by time it buys different departments to take its items to new level. Caribbean Internet Cafe is spending more on its R&D to make its items much healthier and nutritious offering customers with health benefits.
Legal.
There is no such effect of legal factors of Caribbean Internet Cafe as it is more worried over its laws and guidelines.
Environmental.
Caribbean Internet Cafe, in regards to ecological effect is dedicated to operate in environment-friendly environment with preservation of the natural resources and energy. As due to the manufacturing of larger variety of items there might be a risk if the resources utilized are recyclable or not.
Exhibit A: PESTEL Analysis
