With the deep analysis of the above alternatives, it is advised that the company should pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not only present new and innovative items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share prices also, as investors want to invest more in companies with considerable R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Technique can be implemented effectively by developing certain short-term as well as long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Cantuga Farmworkers Clinic B must perform different activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which create the majority of its profits.
• Analyze the existing target market in addition to the market section which is not consist of in the company's circle.
• Analyze the current financial data to determine the quantity that should be spent on the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to know that how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has prospective experience to handle. Obtain most beneficial companies with a strong commitment to health, to construct the client's perceptions in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Cantuga Farmworkers Clinic B values and vision and to avoid prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste aspect, as the base for the Cantuga Farmworkers Clinic B as a company producing healthy products has actually been constructed under midterm plan and now the business might move towards taste element too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new items.
