With the deep analysis of the above options, it is suggested that the company must select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce brand-new and ingenious items in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share costs too, as investors want to invest more in companies with significant R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be carried out effectively by establishing particular short term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Cantuga Farmworkers Clinic A must perform various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which generate the majority of its earnings.
• Analyze the existing target market along with the marketplace section which is not consist of in the company's circle.
• Examine the present financial data to determine the amount that must be invested in the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the want early earnings (dividend). It would let the company to know that just how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has prospective experience to handle. Get most favorable organizations with a strong dedication to health, to develop the client's understandings in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Cantuga Farmworkers Clinic A values and vision and to avoid prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste factor, as the base for the Cantuga Farmworkers Clinic A as a business producing healthy items has been constructed under midterm plan and now the company could move towards taste factor as well to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new products.
