It offers a variety of products to its customers consisting of animal food, beverages, confectionary products, snacks, dairy products, and food for infants. Its marketing goals include becoming the biggest maker of dairy products, advancement in the emerging markets, advance the usage of innovation and development in the natural food market. The risk of brand-new entrants and alternatives is high, Cafe Coffee Day manages to remain among the top and biggest food chains of the world since of its tactical planning and efficient usage of its Research and Development department.
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