With the deep analysis of the above options, it is advised that the business must select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not only introduce new and innovative products in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share costs also, as investors are willing to invest more in business with significant R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be implemented effectively by establishing certain short term as well as long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Cachet Technologies need to perform numerous activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create the majority of its earnings.
• Evaluate the current target audience in addition to the market section which is not consist of in the company's circle.
• Examine the present financial data to measure the amount that needs to be invested in the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they desire long term advantages (capital gain), or the desire early earnings (dividend). It would let the company to know that how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has potential experience to handle. Get most beneficial companies with a strong commitment to health, to develop the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Cachet Technologies values and vision and to prevent potential risk of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health along with taste aspect, as the base for the Cachet Technologies as a business producing healthy products has been built under midterm plan and now the company could move towards taste factor also to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new items.
