With the deep analysis of the above options, it is advised that the company ought to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce brand-new and ingenious products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share prices as well, as financiers want to invest more in companies with considerable R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Technique can be executed efficiently by developing specific short-term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Bw Ip International Inc must perform various activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which generate the majority of its profits.
• Examine the current target audience as well as the marketplace segment which is not include in the company's circle.
• Examine the present financial data to determine the amount that needs to be invested in the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early earnings (dividend). It would let the business to understand that how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has prospective experience to handle. Acquire most beneficial companies with a strong dedication to health, to build the consumer's understandings in the best instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Bw Ip International Inc values and vision and to prevent prospective risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste element, as the base for the Bw Ip International Inc as a business producing healthy products has actually been built under midterm plan and now the business might move towards taste aspect too to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new items.
