The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Butler Lumber Co has an experience of about 140 years, making it possible for business to better perform, in numerous situations.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Beverage Market.
• Butler Lumber Co has more than 2000 brands, which increase the circle of its target consumers. These brands include baby foods, pet food, confectionary items, beverages etc. Famous brand names of Butler Lumber Co include; Maggi, Kit-Kat, Nescafe, and so on
• Butler Lumber Co has large quantity of costs on R&D as compare to its rivals, making the company to introduce more ingenious and healthy products. This innovation offers the company a high competitive position in long term.
• After embracing its NHW Strategy, the business has done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Butler Lumber Co.
• Butler Lumber Co is a well-known brand with high customer's loyalty and brand recall. This brand loyalty of consumers increases the chances of easy market adoption of different new brand names of Butler Lumber Co.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza service can provide an unfavorable signal to Butler Lumber Co consumers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's investment in NHW Technique are rather different. It will take long to change the perception of individuals ab out Butler Lumber Co as a company offering healthy and nutritious items.
Opportunities
• Introducing more health related products allows the company to capture the marketplace in which consumers are quite conscious about health.
• Developing nations like India and China has biggest markets in the world. For this reason expanding the market towards developing nations can improve the Butler Lumber Co organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of Butler Lumber Co consumers. Instructors can advise their trainees to purchase Butler Lumber Co items.
Threats
• Financial instability in nations, which are the prospective markets for Butler Lumber Co, can produce a number of concerns for Butler Lumber Co.
• Shifting of items from normal to healthier, causes additional expenses and can cause decrease company's profit margins.
• As Butler Lumber Co has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to deal with certain problems.
Exhibit F: SWOT Analysis
