The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Busang River Of Gold C has an experience of about 140 years, allowing company to better perform, in various circumstances.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Drink Market.
• Busang River Of Gold C has more than 2000 brands, which increase the circle of its target consumers. Famous brands of Busang River Of Gold C consist of; Maggi, Kit-Kat, Nescafe, etc.
• Busang River Of Gold C has large amount of spending on R&D as compare to its competitorsRivals making the company business launch introduce innovative ingenious nutritious productsItems
• After embracing its NHW Strategy, the company has done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of Busang River Of Gold C.
• Busang River Of Gold C is a widely known brand name with high customer's loyalty and brand name recall. This brand commitment of consumers increases the possibilities of simple market adoption of numerous new brand names of Busang River Of Gold C.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza business can provide a negative signal to Busang River Of Gold C clients about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are rather different. It will take long to change the understanding of people ab out Busang River Of Gold C as a company offering healthy and nutritious products.
Opportunities
• Presenting more health associated items allows the business to capture the marketplace in which customers are rather mindful about health.
• Developing countries like India and China has biggest markets worldwide. For this reason expanding the market towards developing countries can enhance the Busang River Of Gold C company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Busang River Of Gold C customers. Instructors can suggest their trainees to purchase Busang River Of Gold C items.
Threats
• Economic instability in countries, which are the prospective markets for Busang River Of Gold C, can create a number of concerns for Busang River Of Gold C.
• Shifting of items from typical to healthier, results in additional costs and can result in decrease business's earnings margins.
• As Busang River Of Gold C has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to deal with certain problems.
Exhibit F: SWOT Analysis
