With the deep analysis of the above options, it is suggested that the business ought to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce new and innovative products in the market it would also lower the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share rates also, as financiers want to invest more in companies with substantial R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Method can be carried out successfully by developing specific short term as well as long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Busang River Of Gold C need to perform various activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which produce the majority of its earnings.
• Examine the present target market in addition to the market sector which is not consist of in the business's circle.
• Evaluate the existing financial data to measure the amount that ought to be spent on the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they desire long term advantages (capital gain), or the desire early profits (dividend). It would let the company to know that just how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has possible experience to deal with. Obtain most favorable companies with a strong commitment to health, to build the client's understandings in the right direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Busang River Of Gold C worths and vision and to prevent potential danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste aspect, as the base for the Busang River Of Gold C as a business producing healthy items has been built under midterm plan and now the business might move towards taste factor too to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new items.
