With the deep analysis of the above options, it is recommended that the business should pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not just present new and ingenious products in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share prices also, as investors are willing to invest more in companies with substantial R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Technique can be carried out successfully by establishing particular short term as well as long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Building A Sustainable Profitable Business Fair Trade Coffee A must carry out different activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which create most of its profits.
• Analyze the present target market in addition to the market sector which is not include in the business's circle.
• Examine the current financial information to measure the quantity that should be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the company to know that just how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has potential experience to handle. Acquire most beneficial organizations with a strong commitment to health, to construct the consumer's understandings in the right direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Building A Sustainable Profitable Business Fair Trade Coffee A worths and vision and to prevent possible danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste factor, as the base for the Building A Sustainable Profitable Business Fair Trade Coffee A as a business producing healthy products has been built under midterm strategy and now the business could move towards taste factor also to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new products.
