With the deep analysis of the above alternatives, it is advised that the business must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce new and innovative items in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share rates as well, as investors want to invest more in companies with considerable R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Strategy can be implemented successfully by developing specific short-term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Btg Pactual Preserving A Partnership Culture ought to carry out different activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which create most of its income.
• Evaluate the existing target market as well as the marketplace section which is not include in the business's circle.
• Examine the existing financial information to measure the quantity that should be spent on the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they desire long term advantages (capital gain), or the desire early profits (dividend). It would let the business to understand that just how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has prospective experience to handle. Get most beneficial organizations with a strong dedication to health, to develop the client's perceptions in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Btg Pactual Preserving A Partnership Culture values and vision and to prevent prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health in addition to taste element, as the base for the Btg Pactual Preserving A Partnership Culture as a company producing healthy items has been constructed under midterm strategy and now the business might move towards taste factor also to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new products.
