With the deep analysis of the above alternatives, it is recommended that the company ought to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not just present new and innovative products in the market it would also lower the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share prices also, as investors want to invest more in business with substantial R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be executed effectively by establishing particular short term in addition to long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Bri Bayres Ritz International Ready To Launch must perform different activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create the majority of its earnings.
• Analyze the present target audience as well as the market sector which is not include in the business's circle.
• Evaluate the present financial information to determine the amount that ought to be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early profits (dividend). It would let the business to understand that just how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has potential experience to deal with. Acquire most favorable companies with a strong dedication to health, to construct the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Bri Bayres Ritz International Ready To Launch worths and vision and to avoid possible danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste factor, as the base for the Bri Bayres Ritz International Ready To Launch as a business producing healthy items has actually been developed under midterm plan and now the business could move towards taste element too to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new products.
