With the deep analysis of the above alternatives, it is advised that the company needs to choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce brand-new and innovative products in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share prices as well, as investors are willing to invest more in companies with significant R&D spending and boost in the overall worth of the company.
Action and implementation Strategy
Method can be carried out efficiently by establishing certain short term along with long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Brazos Partners And The Tri Northern Exit ought to perform different activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which generate the majority of its income.
• Analyze the current target market as well as the market section which is not consist of in the company's circle.
• Analyze the existing financial data to measure the amount that should be invested in the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to know that just how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has prospective experience to handle. Obtain most beneficial companies with a strong commitment to health, to develop the client's perceptions in the right instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Brazos Partners And The Tri Northern Exit worths and vision and to prevent potential threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste element, as the base for the Brazos Partners And The Tri Northern Exit as a company producing healthy products has been developed under midterm strategy and now the company might move towards taste aspect too to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new products.
