The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Boston University Medical Center Hospital has an experience of about 140 years, enabling company to much better perform, in different circumstances.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Drink Industry.
• Boston University Medical Center Hospital has more than 2000 brands, which increase the circle of its target customers. These brands include child foods, pet food, confectionary items, beverages etc. Famous brand names of Boston University Medical Center Hospital include; Maggi, Kit-Kat, Nescafe, etc.
• Boston University Medical Center Hospital has big amount of spending on R&D as compare to its competitors, making the company to introduce more ingenious and healthy products. This innovation supplies the company a high competitive position in long term.
• After embracing its NHW Technique, the business has actually done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Boston University Medical Center Hospital.
• Boston University Medical Center Hospital is a popular brand with high consumer's loyalty and brand name recall. This brand name loyalty of consumers increases the chances of simple market adoption of different brand-new brand names of Boston University Medical Center Hospital.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza business can offer a negative signal to Boston University Medical Center Hospital customers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's investment in NHW Strategy are quite various. It will take long to change the understanding of people ab out Boston University Medical Center Hospital as a business selling healthy and nutritious items.
Opportunities
• Introducing more health related products enables the business to record the market in which customers are quite mindful about health.
• Developing countries like India and China has largest markets on the planet. Thus expanding the marketplace towards establishing nations can increase the Boston University Medical Center Hospital organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the variety of Boston University Medical Center Hospital customers. Instructors can advise their trainees to buy Boston University Medical Center Hospital items.
Threats
• Economic instability in countries, which are the potential markets for Boston University Medical Center Hospital, can produce a number of problems for Boston University Medical Center Hospital.
• Shifting of products from normal to much healthier, leads to extra expenses and can result in decline business's revenue margins.
• As Boston University Medical Center Hospital has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to face specific problems.
Exhibit F: SWOT Analysis
