With the deep analysis of the above options, it is recommended that the business should choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not just introduce brand-new and ingenious items in the market it would also lower the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share rates as well, as financiers are willing to invest more in companies with significant R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Method can be implemented successfully by developing specific short-term along with long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Bohemian Crowns Ceskoslovenska Obchodni Banka C need to perform various activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which produce most of its profits.
• Evaluate the existing target audience in addition to the market section which is not include in the business's circle.
• Examine the current financial data to determine the amount that should be spent on the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the business to understand that how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has prospective experience to deal with. Obtain most beneficial organizations with a strong commitment to health, to build the customer's understandings in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Bohemian Crowns Ceskoslovenska Obchodni Banka C values and vision and to avoid potential danger of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste element, as the base for the Bohemian Crowns Ceskoslovenska Obchodni Banka C as a business producing healthy products has actually been developed under midterm plan and now the business might move towards taste element as well to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new items.
