The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Blink Booking has an experience of about 140 years, making it possible for business to better perform, in different circumstances.
• Nestlé's has presence in about 86 nations, making it a global leader in Food and Beverage Industry.
• Blink Booking has more than 2000 brand names, which increase the circle of its target customers. These brand names include baby foods, animal food, confectionary items, drinks and so on. Famous brand names of Blink Booking consist of; Maggi, Kit-Kat, Nescafe, and so on
• Blink Booking has large amount of costs on R&D as compare to its rivals, making the business to introduce more innovative and nutritious items. This innovation provides the company a high competitive position in long run.
• After adopting its NHW Method, the business has done large amount of mergers and acquisitions which increase the sales growth and improve market position of Blink Booking.
• Blink Booking is a well-known brand name with high consumer's commitment and brand recall. This brand name commitment of customers increases the opportunities of simple market adoption of various brand-new brands of Blink Booking.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza service can offer an unfavorable signal to Blink Booking clients about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's financial investment in NHW Strategy are rather different. It will take long to change the understanding of people ab out Blink Booking as a company offering healthy and healthy items.
Opportunities
• Presenting more health associated products makes it possible for the business to capture the market in which customers are quite conscious about health.
• Developing countries like India and China has biggest markets worldwide. Expanding the market towards developing countries can increase the Blink Booking company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Blink Booking consumers. Teachers can advise their trainees to buy Blink Booking products.
Threats
• Economic instability in countries, which are the potential markets for Blink Booking, can create numerous problems for Blink Booking.
• Shifting of items from regular to much healthier, results in extra expenses and can cause decrease business's earnings margins.
• As Blink Booking has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with certain problems.
Exhibit F: SWOT Analysis
