With the deep analysis of the above alternatives, it is advised that the business ought to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not only present new and ingenious products in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share prices as well, as investors are willing to invest more in companies with significant R&D spending and boost in the overall worth of the business.
Action and implementation Strategy
Strategy can be implemented effectively by developing certain short term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Black Magic And The Americas Cup The Victory need to perform various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which create the majority of its profits.
• Analyze the present target audience in addition to the marketplace section which is not include in the business's circle.
• Examine the present financial information to determine the amount that should be spent on the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early earnings (dividend). It would let the business to know that just how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has prospective experience to handle. Get most beneficial organizations with a strong commitment to health, to develop the customer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Black Magic And The Americas Cup The Victory worths and vision and to prevent prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health as well as taste aspect, as the base for the Black Magic And The Americas Cup The Victory as a business producing healthy items has actually been built under midterm strategy and now the business could move towards taste aspect also to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new products.
