The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Birch Paper Co has an experience of about 140 years, making it possible for company to much better perform, in different scenarios.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Drink Market.
• Birch Paper Co has more than 2000 brands, which increase the circle of its target consumers. These brand names include infant foods, family pet food, confectionary products, drinks etc. Famous brands of Birch Paper Co include; Maggi, Kit-Kat, Nescafe, etc.
• Birch Paper Co has large quantity of spending on R&D as compare to its rivals, making the company to launch more ingenious and nutritious products. This innovation supplies the company a high competitive position in long term.
• After adopting its NHW Strategy, the company has actually done large quantity of mergers and acquisitions which increase the sales development and improve market position of Birch Paper Co.
• Birch Paper Co is a widely known brand with high consumer's loyalty and brand recall. This brand loyalty of consumers increases the chances of easy market adoption of numerous brand-new brands of Birch Paper Co.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza service can provide a negative signal to Birch Paper Co customers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the business's investment in NHW Technique are quite various. It will take long to change the understanding of people ab out Birch Paper Co as a company selling healthy and nutritious products.
Opportunities
• Introducing more health associated products makes it possible for the company to catch the market in which customers are quite conscious about health.
• Developing nations like India and China has biggest markets worldwide. Broadening the market towards developing nations can increase the Birch Paper Co organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of Birch Paper Co consumers. For example, teachers can advise their students to acquire Birch Paper Co products.
Threats
• Financial instability in countries, which are the possible markets for Birch Paper Co, can develop numerous issues for Birch Paper Co.
• Shifting of items from regular to healthier, results in extra costs and can cause decline business's revenue margins.
• As Birch Paper Co has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to face certain problems.
Exhibit F: SWOT Analysis
