The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Biocon Ltd has an experience of about 140 years, making it possible for company to better carry out, in different circumstances.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Market.
• Biocon Ltd has more than 2000 brands, which increase the circle of its target consumers. Famous brands of Biocon Ltd consist of; Maggi, Kit-Kat, Nescafe, and so on
• Biocon Ltd has large amount of spending costs R&D as compare to its competitors, making the company business launch more innovative and nutritious healthyItems
• After adopting its NHW Method, the company has done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Biocon Ltd.
• Biocon Ltd is a popular brand name with high consumer's commitment and brand name recall. This brand name commitment of consumers increases the opportunities of simple market adoption of different brand-new brands of Biocon Ltd.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza company can offer a negative signal to Biocon Ltd customers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Method are quite various. It will take long to alter the perception of people ab out Biocon Ltd as a business selling healthy and nutritious products.
Opportunities
• Introducing more health associated products makes it possible for the business to capture the marketplace in which consumers are rather mindful about health.
• Developing countries like India and China has biggest markets on the planet. Thus broadening the market towards establishing countries can increase the Biocon Ltd service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Biocon Ltd customers. For example, instructors can advise their students to purchase Biocon Ltd items.
Threats
• Financial instability in nations, which are the prospective markets for Biocon Ltd, can create a number of problems for Biocon Ltd.
• Shifting of items from normal to healthier, results in additional costs and can result in decline business's earnings margins.
• As Biocon Ltd has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to face particular problems.
Exhibit F: SWOT Analysis
