With the deep analysis of the above alternatives, it is recommended that the company ought to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce new and ingenious products in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share costs as well, as investors are willing to invest more in companies with significant R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Method can be implemented successfully by developing particular short-term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Ben Walter should perform various activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which generate the majority of its income.
• Examine the current target market as well as the market segment which is not consist of in the business's circle.
• Analyze the present financial data to determine the quantity that ought to be spent on the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early earnings (dividend). It would let the business to know that just how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has potential experience to deal with. Obtain most favorable companies with a strong dedication to health, to build the consumer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Ben Walter worths and vision and to prevent prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste factor, as the base for the Ben Walter as a company producing healthy products has been constructed under midterm strategy and now the business could move towards taste aspect as well to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new items.
