With the deep analysis of the above options, it is advised that the business needs to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce brand-new and ingenious products in the market it would likewise reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share costs as well, as investors want to invest more in companies with significant R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Method can be carried out efficiently by developing certain short term in addition to long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Barrington High School should perform different activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which produce the majority of its revenue.
• Analyze the current target audience along with the marketplace segment which is not include in the business's circle.
• Examine the current financial information to measure the quantity that must be invested in the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early profits (dividend). It would let the business to know that how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has possible experience to deal with. Get most beneficial organizations with a strong dedication to health, to build the customer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Barrington High School values and vision and to avoid possible danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste factor, as the base for the Barrington High School as a company producing healthy products has been built under midterm strategy and now the company could move towards taste aspect also to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new products.
