With the deep analysis of the above alternatives, it is recommended that the business should pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not just introduce new and innovative products in the market it would also reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share prices too, as investors want to invest more in business with substantial R&D spending and boost in the overall worth of the business.
Action and implementation Strategy
Strategy can be implemented effectively by developing specific short-term in addition to long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Banque Paribas Paribas Derives Garantis must perform numerous activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which generate the majority of its income.
• Evaluate the existing target audience along with the marketplace sector which is not include in the business's circle.
• Examine the existing financial information to measure the amount that must be spent on the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to understand that how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has possible experience to handle. Acquire most beneficial organizations with a strong commitment to health, to build the consumer's understandings in the best instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Banque Paribas Paribas Derives Garantis worths and vision and to prevent possible danger of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste factor, as the base for the Banque Paribas Paribas Derives Garantis as a business producing healthy products has been developed under midterm plan and now the company could move towards taste factor as well to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new products.
