With the deep analysis of the above alternatives, it is advised that the business must choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not only introduce brand-new and innovative items in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share costs too, as financiers are willing to invest more in business with substantial R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be carried out successfully by developing specific short-term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Bankers Trust Global Investment Bank need to perform numerous activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which produce the majority of its revenue.
• Analyze the current target audience along with the marketplace section which is not include in the company's circle.
• Analyze the existing financial data to measure the amount that must be invested in the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to understand that how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has prospective experience to deal with. Get most beneficial organizations with a strong commitment to health, to build the client's understandings in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Bankers Trust Global Investment Bank worths and vision and to prevent prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste factor, as the base for the Bankers Trust Global Investment Bank as a company producing healthy items has been constructed under midterm plan and now the company might move towards taste factor as well to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new items.
