With the deep analysis of the above options, it is recommended that the business should choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not only present brand-new and ingenious products in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share prices also, as financiers want to invest more in business with significant R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Technique can be executed successfully by developing particular short term in addition to long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Bain Capital Outback Steakhouse must perform numerous activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which create most of its earnings.
• Examine the existing target audience in addition to the marketplace segment which is not include in the company's circle.
• Analyze the present financial information to determine the amount that should be invested in the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the business to understand that just how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has possible experience to handle. Acquire most beneficial companies with a strong commitment to health, to construct the customer's understandings in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Bain Capital Outback Steakhouse worths and vision and to prevent possible threat of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health in addition to taste aspect, as the base for the Bain Capital Outback Steakhouse as a company producing healthy items has actually been built under midterm plan and now the company could move towards taste element too to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new items.
