With the deep analysis of the above options, it is recommended that the company needs to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not only introduce brand-new and innovative items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share prices as well, as investors want to invest more in companies with substantial R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be implemented successfully by establishing certain short-term in addition to long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Australian Wheat Board Ltd Becoming A Grower Owned Corporation should carry out different activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which generate most of its earnings.
• Analyze the existing target market along with the marketplace section which is not include in the business's circle.
• Analyze the present financial data to determine the amount that ought to be spent on the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they desire long term benefits (capital gain), or the want early earnings (dividend). It would let the business to understand that just how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has possible experience to handle. Obtain most favorable organizations with a strong dedication to health, to build the consumer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Australian Wheat Board Ltd Becoming A Grower Owned Corporation values and vision and to prevent potential danger of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste aspect, as the base for the Australian Wheat Board Ltd Becoming A Grower Owned Corporation as a business producing healthy products has actually been developed under midterm strategy and now the company could move towards taste element as well to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new items.
