With the deep analysis of the above alternatives, it is recommended that the company needs to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not only present brand-new and ingenious products in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share rates too, as financiers want to invest more in business with considerable R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be carried out efficiently by developing specific short-term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Aurolab Bringing First World Technology To The Third World Blind need to carry out various activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which create most of its earnings.
• Examine the current target audience as well as the market sector which is not include in the company's circle.
• Analyze the present financial information to determine the quantity that must be invested in the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the want early earnings (dividend). It would let the company to know that just how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has potential experience to deal with. Obtain most beneficial organizations with a strong dedication to health, to build the customer's perceptions in the best direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Aurolab Bringing First World Technology To The Third World Blind worths and vision and to prevent potential danger of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health along with taste factor, as the base for the Aurolab Bringing First World Technology To The Third World Blind as a business producing healthy products has been developed under midterm strategy and now the company might move towards taste factor too to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new products.
