The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Atlantida has an experience of about 140 years, making it possible for company to better perform, in numerous scenarios.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Beverage Industry.
• Atlantida has more than 2000 brands, which increase the circle of its target consumers. Famous brand names of Atlantida consist of; Maggi, Kit-Kat, Nescafe, etc.
• Atlantida has large amount of spending on R&D as compare to its competitorsRivals making the company business launch introduce innovative and nutritious healthy.
• After embracing its NHW Strategy, the business has actually done big amount of mergers and acquisitions which increase the sales development and enhance market position of Atlantida.
• Atlantida is a popular brand with high customer's loyalty and brand recall. This brand commitment of consumers increases the possibilities of simple market adoption of various brand-new brands of Atlantida.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza business can give a negative signal to Atlantida customers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Method are quite various. It will take long to alter the perception of people ab out Atlantida as a business offering healthy and healthy items.
Opportunities
• Introducing more health associated items makes it possible for the business to catch the marketplace in which consumers are rather conscious about health.
• Developing countries like India and China has largest markets in the world. Thus broadening the marketplace towards developing nations can enhance the Atlantida organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the variety of Atlantida consumers. For instance, instructors can suggest their students to purchase Atlantida products.
Threats
• Economic instability in nations, which are the potential markets for Atlantida, can produce a number of issues for Atlantida.
• Shifting of items from typical to much healthier, results in extra costs and can cause decline company's earnings margins.
• As Atlantida has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to face particular issues.
Exhibit F: SWOT Analysis
