With the deep analysis of the above options, it is suggested that the company ought to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not just present new and innovative items in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share prices as well, as investors want to invest more in companies with considerable R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Technique can be implemented successfully by establishing particular short-term along with long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Atlantic Corp Abridged need to perform numerous activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which generate the majority of its profits.
• Evaluate the existing target audience as well as the market section which is not include in the business's circle.
• Evaluate the present financial information to measure the quantity that must be spent on the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to know that just how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has potential experience to handle. Obtain most favorable organizations with a strong dedication to health, to build the client's understandings in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Atlantic Corp Abridged values and vision and to prevent potential threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste factor, as the base for the Atlantic Corp Abridged as a business producing healthy items has been built under midterm strategy and now the business could move towards taste aspect as well to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new items.
