With the deep analysis of the above alternatives, it is advised that the company should select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not only present new and innovative products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share prices also, as financiers are willing to invest more in business with substantial R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Method can be implemented efficiently by developing specific short term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan At The T Rowe Price Trading Desk B ought to perform different activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which produce most of its income.
• Evaluate the current target audience in addition to the marketplace section which is not consist of in the business's circle.
• Evaluate the existing financial information to measure the amount that must be spent on the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to know that just how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has possible experience to deal with. Obtain most beneficial organizations with a strong commitment to health, to develop the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about At The T Rowe Price Trading Desk B values and vision and to prevent potential risk of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health as well as taste element, as the base for the At The T Rowe Price Trading Desk B as a company producing healthy products has been built under midterm plan and now the company could move towards taste element as well to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new products.
