The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Astor Park Hotel has an experience of about 140 years, allowing business to better perform, in numerous circumstances.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Beverage Industry.
• Astor Park Hotel has more than 2000 brand names, which increase the circle of its target customers. These brands include baby foods, animal food, confectionary products, beverages and so on. Famous brand names of Astor Park Hotel include; Maggi, Kit-Kat, Nescafe, etc.
• Astor Park Hotel has large quantity of costs on R&D as compare to its competitors, making the business to release more innovative and healthy products. This development offers the business a high competitive position in long run.
• After adopting its NHW Technique, the business has done big amount of mergers and acquisitions which increase the sales development and improve market position of Astor Park Hotel.
• Astor Park Hotel is a widely known brand name with high customer's loyalty and brand name recall. This brand name loyalty of consumers increases the chances of simple market adoption of different brand-new brands of Astor Park Hotel.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza service can provide a negative signal to Astor Park Hotel customers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the company's investment in NHW Method are rather different. It will take long to alter the understanding of people ab out Astor Park Hotel as a business offering healthy and healthy items.
Opportunities
• Introducing more health related products allows the business to catch the market in which customers are quite mindful about health.
• Developing countries like India and China has largest markets on the planet. Broadening the market towards developing countries can enhance the Astor Park Hotel company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of Astor Park Hotel customers. Instructors can suggest their students to purchase Astor Park Hotel products.
Threats
• Economic instability in nations, which are the potential markets for Astor Park Hotel, can produce a number of problems for Astor Park Hotel.
• Shifting of products from typical to healthier, results in additional costs and can result in decrease business's revenue margins.
• As Astor Park Hotel has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to face particular issues.
Exhibit F: SWOT Analysis
