With the deep analysis of the above options, it is recommended that the business needs to choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not only introduce brand-new and innovative products in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share costs as well, as investors want to invest more in companies with considerable R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be executed effectively by establishing certain short term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Argentinas Ypf Sociedad Anonima A need to perform different activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create the majority of its income.
• Analyze the current target audience as well as the marketplace sector which is not consist of in the company's circle.
• Analyze the present financial data to measure the quantity that must be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early profits (dividend). It would let the company to understand that just how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has potential experience to handle. Get most beneficial companies with a strong commitment to health, to construct the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Argentinas Ypf Sociedad Anonima A values and vision and to prevent possible danger of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste aspect, as the base for the Argentinas Ypf Sociedad Anonima A as a business producing healthy products has been built under midterm plan and now the business might move towards taste element as well to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new items.
