With the deep analysis of the above options, it is recommended that the company must select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not just present new and ingenious items in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share rates as well, as investors are willing to invest more in companies with substantial R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Technique can be carried out effectively by establishing certain short-term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Arcelor Undervaluation Threat Or Opportunity must carry out various activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which create most of its profits.
• Examine the current target audience in addition to the market section which is not consist of in the business's circle.
• Examine the current financial information to measure the quantity that should be invested in the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the company to know that just how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has prospective experience to deal with. Get most beneficial companies with a strong dedication to health, to develop the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Arcelor Undervaluation Threat Or Opportunity worths and vision and to avoid potential danger of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health along with taste aspect, as the base for the Arcelor Undervaluation Threat Or Opportunity as a business producing healthy products has been constructed under midterm plan and now the company could move towards taste element as well to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new items.
