The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Arcapita 2002 has an experience of about 140 years, making it possible for business to better perform, in various scenarios.
• Nestlé's has presence in about 86 nations, making it a global leader in Food and Drink Industry.
• Arcapita 2002 has more than 2000 brands, which increase the circle of its target customers. These brands include baby foods, pet food, confectionary items, drinks etc. Famous brand names of Arcapita 2002 consist of; Maggi, Kit-Kat, Nescafe, etc.
• Arcapita 2002 has large amount of costs on R&D as compare to its competitors, making the business to launch more innovative and nutritious products. This innovation offers the company a high competitive position in long term.
• After adopting its NHW Method, the business has done large amount of mergers and acquisitions which increase the sales development and enhance market position of Arcapita 2002.
• Arcapita 2002 is a widely known brand name with high consumer's loyalty and brand recall. This brand loyalty of consumers increases the possibilities of easy market adoption of numerous new brand names of Arcapita 2002.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza business can offer an unfavorable signal to Arcapita 2002 consumers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Strategy are quite different. It will take long to alter the understanding of individuals ab out Arcapita 2002 as a company offering healthy and healthy products.
Opportunities
• Introducing more health associated items allows the company to record the marketplace in which consumers are rather mindful about health.
• Developing countries like India and China has largest markets in the world. Expanding the market towards establishing nations can improve the Arcapita 2002 business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the number of Arcapita 2002 customers. For example, instructors can advise their students to acquire Arcapita 2002 items.
Threats
• Financial instability in countries, which are the prospective markets for Arcapita 2002, can develop several concerns for Arcapita 2002.
• Shifting of products from normal to much healthier, results in additional costs and can lead to decline business's revenue margins.
• As Arcapita 2002 has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with specific issues.
Exhibit F: SWOT Analysis
