With the deep analysis of the above alternatives, it is suggested that the company must select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not only present new and innovative items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share rates too, as financiers want to invest more in business with substantial R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Technique can be implemented efficiently by developing certain short term as well as long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Aquarius Ales How Much Should The Brew Cost ought to perform different activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which generate most of its income.
• Examine the existing target market as well as the marketplace segment which is not consist of in the company's circle.
• Analyze the present financial data to determine the amount that needs to be spent on the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the company to understand that how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has possible experience to handle. Obtain most beneficial companies with a strong dedication to health, to develop the consumer's perceptions in the best direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Aquarius Ales How Much Should The Brew Cost values and vision and to prevent prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste factor, as the base for the Aquarius Ales How Much Should The Brew Cost as a company producing healthy items has actually been built under midterm strategy and now the company might move towards taste element as well to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new items.
