The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Apogee Health Care has an experience of about 140 years, allowing company to better perform, in different situations.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Drink Industry.
• Apogee Health Care has more than 2000 brands, which increase the circle of its target consumers. Famous brands of Apogee Health Care consist of; Maggi, Kit-Kat, Nescafe, and so on
• Apogee Health Care has large big quantity spending on R&D as compare to its competitorsRivals making the company to launch release innovative and nutritious healthyItems
• After adopting its NHW Method, the business has done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Apogee Health Care.
• Apogee Health Care is a popular brand with high customer's loyalty and brand name recall. This brand loyalty of customers increases the chances of easy market adoption of various brand-new brands of Apogee Health Care.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza organisation can give a negative signal to Apogee Health Care consumers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are rather different. It will take long to change the understanding of people ab out Apogee Health Care as a business selling healthy and nutritious items.
Opportunities
• Presenting more health related products allows the company to catch the marketplace in which consumers are rather conscious about health.
• Developing nations like India and China has largest markets in the world. For this reason broadening the market towards developing nations can enhance the Apogee Health Care organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Apogee Health Care customers. Teachers can suggest their trainees to buy Apogee Health Care products.
Threats
• Financial instability in nations, which are the possible markets for Apogee Health Care, can produce numerous concerns for Apogee Health Care.
• Shifting of products from typical to much healthier, results in extra costs and can cause decline company's revenue margins.
• As Apogee Health Care has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with certain issues.
Exhibit F: SWOT Analysis
