With the deep analysis of the above alternatives, it is advised that the business ought to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not only present new and innovative items in the market it would also minimize the high expenses on R&D under alternative 2 and increase the earnings margins. It would allow the company to increase its share costs too, as investors want to invest more in companies with substantial R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be carried out effectively by developing certain short-term as well as long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Apogee Health Care must carry out various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create most of its earnings.
• Analyze the current target market in addition to the marketplace section which is not consist of in the company's circle.
• Examine the current financial data to determine the amount that must be spent on the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they desire long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to know that how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has potential experience to deal with. Get most beneficial organizations with a strong dedication to health, to build the client's understandings in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Apogee Health Care worths and vision and to prevent prospective risk of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste aspect, as the base for the Apogee Health Care as a business producing healthy products has been built under midterm strategy and now the company could move towards taste element too to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new items.
