With the deep analysis of the above options, it is advised that the company needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present new and ingenious products in the market it would also reduce the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share prices as well, as investors are willing to invest more in business with considerable R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Strategy can be implemented effectively by developing specific short term along with long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Analog Devices Inc The Half Life System Chinese Version must perform various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which create the majority of its earnings.
• Analyze the current target market in addition to the market section which is not consist of in the company's circle.
• Analyze the existing financial information to measure the amount that needs to be invested in the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the business to understand that just how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has prospective experience to handle. Get most favorable companies with a strong commitment to health, to build the customer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Analog Devices Inc The Half Life System Chinese Version worths and vision and to avoid potential danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health in addition to taste aspect, as the base for the Analog Devices Inc The Half Life System Chinese Version as a business producing healthy products has been constructed under midterm plan and now the company could move towards taste aspect as well to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new products.
