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An Investment Linked To Commodity Futures Case Study Solution

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An Investment Linked To Commodity Futures Case Study Solution

An Investment Linked To Commodity Futures is currently one of the greatest food chains worldwide. It was founded by Harvard in 1866, a German Pharmacist who first launched "FarineLactee"; a combination of flour and milk to feed infants and reduce mortality rate. At the same time, the Page siblings from Switzerland likewise discovered The Anglo-Swiss Condensed Milk Business. The two became competitors initially however later combined in 1905, resulting in the birth of An Investment Linked To Commodity Futures.
Business is now a transnational company. Unlike other international companies, it has senior executives from various nations and tries to make decisions considering the entire world. An Investment Linked To Commodity Futures currently has more than 500 factories around the world and a network spread across 86 countries.

Purpose

The function of Business Corporation is to improve the quality of life of people by playing its part and offering healthy food. While making sure that the business is being successful in the long run, that's how it plays its part for a much better and healthy future

Vision

An Investment Linked To Commodity Futures's vision is to offer its customers with food that is healthy, high in quality and safe to eat. Business imagines to establish a well-trained labor force which would help the company to grow
.

Mission

An Investment Linked To Commodity Futures's objective is that as presently, it is the leading company in the food industry, it thinks in 'Good Food, Excellent Life". Its mission is to offer its customers with a variety of choices that are healthy and best in taste too. It is concentrated on offering the best food to its consumers throughout the day and night.

Products.

An Investment Linked To Commodity Futures has a wide variety of items that it offers to its consumers. In 2011, Business was listed as the most gainful company.

Goals and Objectives

• Bearing in mind the vision and mission of the corporation, the business has put down its goals and goals. These goals and objectives are noted below.
• One goal of the business is to reach absolutely no garbage dump status. (Business, aboutus, 2017).
• Another goal of An Investment Linked To Commodity Futures is to squander minimum food during production. Most often, the food produced is lost even prior to it reaches the customers.
• Another thing that Business is dealing with is to enhance its packaging in such a way that it would help it to reduce those problems and would likewise guarantee the delivery of high quality of its items to its customers.
• Meet international standards of the environment.
• Construct a relationship based upon trust with its customers, organisation partners, employees, and government.

Critical Issues

Just Recently, Business Business is focusing more towards the technique of NHW and investing more of its profits on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW technique. The target of the business is not achieved as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, provided in Display H. There is a requirement to focus more on the sales then the innovation technology. Otherwise, it may lead to the declined revenue rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business method is based upon the idea of Nutritious, Health and Health (NHW). This technique deals with the concept to bringing modification in the customer preferences about food and making the food things much healthier worrying about the health concerns.
The vision of this technique is based on the secret approach i.e. 60/40+ which just suggests that the items will have a score of 60% on the basis of taste and 40% is based on its nutritional worth. The items will be manufactured with additional dietary value in contrast to all other items in market gaining it a plus on its nutritional material.
This technique was adopted to bring more tasty plus nutritious foods and beverages in market than ever. In competition with other companies, with an intent of maintaining its trust over consumers as Business Business has gotten more trusted by costumers.

Quantitative Analysis.

R&D Spending as a portion of sales are declining with increasing actual amount of spending shows that the sales are increasing at a greater rate than its R&D spending, and enable the company to more invest in R&D.
Net Profit Margin is increasing while R&D as a percentage of sales is declining. This indication likewise shows a green light to the R&D costs, mergers and acquisitions.
Financial obligation ratio of the business is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing financial obligation ratio posture a hazard of default of Business to its investors and could lead a decreasing share costs. Therefore, in regards to increasing debt ratio, the firm should not invest much on R&D and ought to pay its existing debts to decrease the danger for financiers.
The increasing risk of financiers with increasing debt ratio and declining share rates can be observed by substantial decrease of EPS of An Investment Linked To Commodity Futures stocks.
The sales growth of company is also low as compare to its mergers and acquisitions due to slow perception structure of consumers. This sluggish growth likewise impede company to more invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of calculations and Charts given up the Exhibitions D and E.

TWOS Analysis


2 analysis can be utilized to obtain numerous techniques based upon the SWOT Analysis given above. A brief summary of TWOS Analysis is given in Display H.

Strategies to exploit Opportunities using Strengths

Business should present more ingenious items by large quantity of R&D Costs and mergers and acquisitions. It might increase the marketplace share of Business and increase the revenue margins for the company. It might likewise supply Business a long term competitive benefit over its competitors.
The international growth of Business must be concentrated on market catching of developing countries by expansion, bring in more clients through consumer's commitment. As establishing nations are more populated than developed nations, it might increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisAn Investment Linked To Commodity Futures ought to do mindful acquisition and merger of companies, as it could affect the consumer's and society's understandings about Business. It ought to acquire and combine with those companies which have a market track record of healthy and healthy companies. It would enhance the perceptions of consumers about Business.
Business should not only spend its R&D on innovation, rather than it needs to likewise focus on the R&D costs over assessment of expense of different nutritious items. This would increase cost performance of its products, which will result in increasing its sales, due to declining prices, and margins.

Strategies to use strengths to overcome threats

Business ought to move to not only establishing but likewise to developed countries. It needs to expand its circle to different nations like Unilever which operates in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

It must obtain and merge with those countries having a goodwill of being a healthy company in the market. It would also allow the business to utilize its possible resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW technique growth.

Segmentation Analysis

Demographic Segmentation

The demographic division of Business is based on four factors; age, gender, earnings and occupation. For example, Business produces several items related to infants i.e. Cerelac, Nido, and so on and associated to adults i.e. confectionary items. An Investment Linked To Commodity Futures items are quite budget-friendly by practically all levels, but its major targeted customers, in terms of income level are middle and upper middle level consumers.

Geographical Segmentation

Geographical segmentation of Business is made up of its presence in nearly 86 nations. Its geographical segmentation is based upon two main aspects i.e. typical earnings level of the customer as well as the environment of the region. For example, Singapore Business Business's division is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the character and lifestyle of the customer. For example, Business 3 in 1 Coffee target those customers whose life style is quite busy and don't have much time.

Behavioral Segmentation

An Investment Linked To Commodity Futures behavioral division is based upon the attitude understanding and awareness of the consumer. For example its extremely healthy products target those clients who have a health conscious attitude towards their consumptions.

An Investment Linked To Commodity Futures Alternatives

In order to sustain the brand in the market and keep the client intact with the brand name, there are 2 choices:
Option: 1
The Business needs to invest more on acquisitions than on the R&D.
Pros:
1. Acquisitions would increase total properties of the business, increasing the wealth of the company. Costs on R&D would be sunk expense.
2. The company can resell the gotten systems in the market, if it fails to execute its method. However, quantity spend on the R&D might not be restored, and it will be thought about totally sunk cost, if it do not give potential results.
3. Spending on R&D provide sluggish growth in sales, as it takes very long time to present a product. However, acquisitions provide quick results, as it provide the business already developed product, which can be marketed not long after the acquisition.
Cons:
1. Acquisition of business's which do not fit with the company's values like Kraftz foods can lead the business to deal with misconception of consumers about Business core worths of healthy and nutritious items.
2 Big spending on acquisitions than R&D would send a signal of business's inefficiency of developing ingenious items, and would results in consumer's discontentment as well.
3. Large acquisitions than R&D would extend the line of product of the business by the items which are already present in the market, making business unable to present new ingenious products.
Alternative: 2.
The Company should spend more on its R&D rather than acquisitions.
Pros:
1. It would enable the company to produce more ingenious items.
2. It would supply the company a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted clients by introducing those items which can be used to an entirely brand-new market segment.
4. Ingenious items will supply long term advantages and high market share in long term.
Cons:
1. It would reduce the revenue margins of the business.
2. In case of failure, the whole spending on R&D would be thought about as sunk cost, and would affect the company at big. The risk is not when it comes to acquisitions.
3. It would not increase the wealth of company, which could offer a negative signal to the investors, and might result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with considerable spending on in R&D Program.
Vrio AnalysisPros:
1. It would allow the business to present brand-new innovative items with less threat of transforming the spending on R&D into sunk cost.
2. It would provide a positive signal to the investors, as the general properties of the business would increase with its considerable R&D costs.
3. It would not affect the revenue margins of the company at a large rate as compare to alternative 2.
4. It would offer the company a strong long term market position in terms of the business's general wealth along with in terms of innovative items.
Cons:
1. Risk of conversion of R&D costs into sunk expense, higher than option 1 lower than alternative 2.
2. Risk of misunderstanding about the acquisitions, greater than alternative 2 and lesser than option 1.
3. Introduction of less variety of innovative products than alternative 2 and high number of innovative products than alternative 1.

An Investment Linked To Commodity Futures Conclusion

RecommendationsBusiness has actually stayed the leading market gamer for more than a decade. It has actually institutionalised its techniques and culture to align itself with the marketplace changes and client habits, which has actually eventually enabled it to sustain its market share. Though, Business has developed considerable market share and brand identity in the city markets, it is suggested that the company needs to focus on the backwoods in regards to establishing brand name commitment, awareness, and equity, such can be done by developing a particular brand allotment strategy through trade marketing techniques, that draw clear difference in between An Investment Linked To Commodity Futures products and other competitor items. Furthermore, Business must leverage its brand name picture of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will enable the company to develop brand equity for recently presented and already produced products on a greater platform, making the reliable use of resources and brand name image in the market.

An Investment Linked To Commodity Futures Exhibits

PESTEL Analysis
P
Political
E
Economic
S
Social
T
Technology
L
Legal
E
Environment
Governmental support

Changing criteria of global food.
Enhanced market share. Transforming understanding towards much healthier products Improvements in R&D as well as QA departments.

Introduction of E-marketing.
No such influence as it is good. Worries over recycling.

Use of sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest because 5000 Highest after Company with less development than Company 5th Most affordable
R&D Spending Highest possible given that 2002 Greatest after Organisation 2nd Least expensive
Net Profit Margin Greatest considering that 2006 with rapid development from 2003 to 2018 As a result of sale of Alcon in 2019. Practically equal to Kraft Foods Incorporation Virtually equal to Unilever N/A
Competitive Advantage Food with Nutrition and also health and wellness element Greatest number of brands with lasting practices Largest confectionary as well as processed foods brand in the world Biggest dairy products as well as mineral water brand on the planet
Segmentation Center as well as top middle level customers worldwide Specific customers along with house group Any age and Revenue Customer Teams Center and top middle degree consumers worldwide
Number of Brands 2nd 8th 4th 5th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 35964 762429 775923 494424 378699
Net Profit Margin 9.32% 7.24% 28.67% 6.36% 56.21%
EPS (Earning Per Share) 44.77 5.66 9.29 4.99 39.34
Total Asset 941671 743368 551973 291776 67187
Total Debt 27523 33544 84271 34376 55697
Debt Ratio 66% 26% 29% 36% 94%
R&D Spending 4151 4339 5723 2576 3349
R&D Spending as % of Sales 7.57% 1.89% 3.23% 9.48% 5.31%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations