With the deep analysis of the above alternatives, it is suggested that the company must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not only present brand-new and innovative items in the market it would likewise reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share costs too, as investors are willing to invest more in business with substantial R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Strategy can be executed efficiently by developing specific short-term along with long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Amul And Indias National Dairy Development Board should carry out various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which produce most of its revenue.
• Examine the present target market in addition to the market section which is not include in the company's circle.
• Evaluate the existing financial data to determine the quantity that ought to be spent on the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to know that how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has prospective experience to handle. Acquire most beneficial organizations with a strong commitment to health, to develop the client's perceptions in the best instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Amul And Indias National Dairy Development Board worths and vision and to prevent possible risk of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste factor, as the base for the Amul And Indias National Dairy Development Board as a business producing healthy products has been built under midterm strategy and now the company could move towards taste aspect also to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new products.
