The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Amsterdam Brewery has an experience of about 140 years, enabling business to much better perform, in numerous scenarios.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Drink Industry.
• Amsterdam Brewery has more than 2000 brands, which increase the circle of its target customers. Famous brand names of Amsterdam Brewery include; Maggi, Kit-Kat, Nescafe, etc.
• Amsterdam Brewery has large big of spending on R&D as compare to its competitors, making the company to launch release innovative ingenious nutritious products.
• After embracing its NHW Method, the company has done big amount of mergers and acquisitions which increase the sales growth and enhance market position of Amsterdam Brewery.
• Amsterdam Brewery is a widely known brand with high consumer's loyalty and brand name recall. This brand commitment of consumers increases the possibilities of simple market adoption of various new brand names of Amsterdam Brewery.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza company can give an unfavorable signal to Amsterdam Brewery clients about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the business's investment in NHW Method are quite different. It will take long to change the perception of people ab out Amsterdam Brewery as a company selling healthy and healthy products.
Opportunities
• Presenting more health related items enables the company to record the market in which customers are rather mindful about health.
• Developing nations like India and China has largest markets worldwide. For this reason broadening the market towards developing countries can increase the Amsterdam Brewery organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of Amsterdam Brewery customers. Teachers can suggest their students to acquire Amsterdam Brewery products.
Threats
• Economic instability in countries, which are the possible markets for Amsterdam Brewery, can develop numerous problems for Amsterdam Brewery.
• Shifting of products from normal to healthier, causes additional expenses and can cause decrease company's revenue margins.
• As Amsterdam Brewery has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to deal with particular issues.
Exhibit F: SWOT Analysis
