With the deep analysis of the above options, it is advised that the business needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not just introduce new and innovative items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share rates too, as financiers want to invest more in companies with considerable R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be carried out efficiently by developing specific short-term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Amr Corporation Leases must carry out numerous activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create most of its income.
• Analyze the existing target audience along with the marketplace segment which is not consist of in the company's circle.
• Evaluate the existing financial data to determine the quantity that ought to be spent on the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to know that just how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has prospective experience to deal with. Get most favorable companies with a strong dedication to health, to develop the consumer's understandings in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Amr Corporation Leases values and vision and to avoid possible danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste factor, as the base for the Amr Corporation Leases as a company producing healthy products has been built under midterm plan and now the business could move towards taste factor too to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new items.
