With the deep analysis of the above options, it is advised that the business ought to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce brand-new and ingenious items in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share costs too, as investors want to invest more in business with substantial R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Method can be implemented successfully by developing certain short term in addition to long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy American University Of Beirut Medical Center Patient Transport should carry out various activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which produce most of its earnings.
• Analyze the current target audience along with the marketplace section which is not consist of in the company's circle.
• Examine the existing financial data to determine the quantity that ought to be spent on the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the company to know that how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has possible experience to handle. Obtain most beneficial companies with a strong commitment to health, to develop the consumer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about American University Of Beirut Medical Center Patient Transport worths and vision and to prevent potential risk of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health in addition to taste aspect, as the base for the American University Of Beirut Medical Center Patient Transport as a company producing healthy products has actually been built under midterm strategy and now the business could move towards taste factor too to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new items.
