The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Display F.
Strengths
• American Express A Relationship Not A Transaction has an experience of about 140 years, allowing business to much better perform, in different circumstances.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Drink Market.
• American Express A Relationship Not A Transaction has more than 2000 brands, which increase the circle of its target customers. These brands consist of baby foods, family pet food, confectionary items, beverages etc. Famous brand names of American Express A Relationship Not A Transaction include; Maggi, Kit-Kat, Nescafe, and so on
• American Express A Relationship Not A Transaction has large quantity of costs on R&D as compare to its competitors, making the business to introduce more ingenious and healthy items. This innovation offers the company a high competitive position in long term.
• After embracing its NHW Strategy, the business has actually done large amount of mergers and acquisitions which increase the sales growth and improve market position of American Express A Relationship Not A Transaction.
• American Express A Relationship Not A Transaction is a well-known brand with high customer's commitment and brand name recall. This brand name loyalty of customers increases the possibilities of simple market adoption of various new brand names of American Express A Relationship Not A Transaction.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza company can give a negative signal to American Express A Relationship Not A Transaction customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Strategy are rather different. It will take long to change the perception of individuals ab out American Express A Relationship Not A Transaction as a business offering healthy and healthy items.
Opportunities
• Presenting more health related products makes it possible for the business to record the marketplace in which customers are rather conscious about health.
• Developing countries like India and China has biggest markets on the planet. For this reason expanding the marketplace towards developing countries can improve the American Express A Relationship Not A Transaction service by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the variety of American Express A Relationship Not A Transaction consumers. For example, teachers can recommend their trainees to purchase American Express A Relationship Not A Transaction items.
Threats
• Economic instability in nations, which are the prospective markets for American Express A Relationship Not A Transaction, can create numerous concerns for American Express A Relationship Not A Transaction.
• Shifting of products from normal to much healthier, leads to extra costs and can result in decline business's profit margins.
• As American Express A Relationship Not A Transaction has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
