The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• American Bank has an experience of about 140 years, making it possible for business to much better carry out, in numerous scenarios.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Beverage Market.
• American Bank has more than 2000 brands, which increase the circle of its target consumers. Famous brands of American Bank include; Maggi, Kit-Kat, Nescafe, and so on
• American Bank has large big of spending on R&D as compare to its competitorsRivals making the company business launch introduce innovative and nutritious healthyItems
• After embracing its NHW Method, the business has actually done big amount of mergers and acquisitions which increase the sales development and improve market position of American Bank.
• American Bank is a well-known brand name with high consumer's loyalty and brand recall. This brand name loyalty of consumers increases the opportunities of easy market adoption of different brand-new brand names of American Bank.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza business can give an unfavorable signal to American Bank clients about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are quite different. It will take long to alter the understanding of people ab out American Bank as a business offering healthy and nutritious products.
Opportunities
• Introducing more health associated items makes it possible for the company to record the market in which consumers are rather conscious about health.
• Developing nations like India and China has biggest markets in the world. Thus broadening the market towards developing nations can increase the American Bank company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of American Bank customers. For instance, teachers can advise their trainees to purchase American Bank products.
Threats
• Economic instability in countries, which are the possible markets for American Bank, can produce several issues for American Bank.
• Shifting of items from regular to healthier, results in additional costs and can result in decrease business's revenue margins.
• As American Bank has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to deal with certain problems.
Exhibit F: SWOT Analysis
