With the deep analysis of the above alternatives, it is recommended that the company needs to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not only introduce brand-new and ingenious items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share costs as well, as investors are willing to invest more in companies with substantial R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Technique can be carried out effectively by developing particular short-term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Aluar Aluminio Argentino Sa B must carry out different activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which create most of its revenue.
• Examine the current target audience along with the marketplace segment which is not include in the business's circle.
• Analyze the current financial information to measure the amount that must be invested in the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the company to understand that how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has prospective experience to handle. Acquire most beneficial organizations with a strong dedication to health, to construct the customer's perceptions in the best direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Aluar Aluminio Argentino Sa B values and vision and to prevent potential risk of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health along with taste factor, as the base for the Aluar Aluminio Argentino Sa B as a company producing healthy products has been developed under midterm plan and now the business might move towards taste aspect as well to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new products.
