With the deep analysis of the above options, it is advised that the company ought to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce brand-new and ingenious items in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share prices also, as financiers are willing to invest more in business with considerable R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Method can be implemented successfully by developing specific short-term along with long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Aluar Aluminio Argentino Sa A must carry out numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which create the majority of its profits.
• Analyze the current target audience along with the market section which is not include in the business's circle.
• Evaluate the existing financial information to determine the amount that should be spent on the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the company to know that just how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has potential experience to handle. Obtain most beneficial companies with a strong dedication to health, to build the consumer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Aluar Aluminio Argentino Sa A worths and vision and to prevent potential threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste factor, as the base for the Aluar Aluminio Argentino Sa A as a company producing healthy products has been constructed under midterm strategy and now the business might move towards taste element as well to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new products.
