With the deep analysis of the above alternatives, it is suggested that the business ought to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not only present new and innovative items in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share costs also, as financiers are willing to invest more in business with substantial R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Strategy can be executed efficiently by developing certain short term along with long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Allen Distribution Co Spanish Version need to carry out different activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which create most of its income.
• Evaluate the current target audience along with the marketplace section which is not consist of in the business's circle.
• Analyze the current financial data to determine the amount that must be spent on the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the business to understand that how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has prospective experience to deal with. Obtain most beneficial companies with a strong dedication to health, to develop the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Allen Distribution Co Spanish Version values and vision and to prevent possible danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health in addition to taste factor, as the base for the Allen Distribution Co Spanish Version as a company producing healthy products has actually been built under midterm plan and now the business could move towards taste aspect too to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new products.
