With the deep analysis of the above alternatives, it is recommended that the business ought to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce brand-new and innovative items in the market it would also lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share rates as well, as investors want to invest more in business with considerable R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Strategy can be executed effectively by developing particular short-term along with long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Alibaba Group Technology Strategy And Sustainability ought to perform different activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which generate the majority of its income.
• Analyze the existing target audience as well as the marketplace section which is not include in the company's circle.
• Examine the present financial data to measure the amount that should be invested in the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they desire long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to understand that how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has possible experience to deal with. Obtain most favorable companies with a strong dedication to health, to build the consumer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Alibaba Group Technology Strategy And Sustainability worths and vision and to prevent prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste factor, as the base for the Alibaba Group Technology Strategy And Sustainability as a company producing healthy items has been constructed under midterm strategy and now the company could move towards taste factor too to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new products.
