With the deep analysis of the above options, it is suggested that the business should choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not only introduce brand-new and ingenious items in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share prices also, as investors are willing to invest more in companies with significant R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Method can be carried out effectively by establishing particular short-term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Alan Greenspan In 2004 must perform different activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which produce the majority of its earnings.
• Evaluate the current target audience as well as the marketplace sector which is not consist of in the company's circle.
• Analyze the current financial data to measure the quantity that should be spent on the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the want early earnings (dividend). It would let the business to understand that how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has prospective experience to deal with. Get most beneficial organizations with a strong commitment to health, to build the client's understandings in the best direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Alan Greenspan In 2004 values and vision and to avoid prospective threat of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health in addition to taste aspect, as the base for the Alan Greenspan In 2004 as a company producing healthy products has actually been built under midterm strategy and now the business could move towards taste element as well to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new products.
